Google Ads (AdWords) Conversion Tracking for PrestaShop (Module)

Google Ads (AdWords) convesion tracking code allowing to merchant monitor and evaluate your advertising campaign on Google AdWords. Merchant can measure the percentage rate of customers came to your e-shop from the campaign and placed an order, but also the return on invested funds.

Module features

• module compatibility: PrestaShop 8.x, 1.7.x, 1.6.x
  
• quick module installation
• easy module setup
• module providing for tracking these dynamic parameters:
  • order total price (without shipping)
• module translations available: English, Slovak and Czech

Module installation

1. Upload folder "cm_google_ads" into /modules/ folder via FTP or use module upload tool in Back Office » Modules » Add new module to upload module package.
2. Install module in: Back Office » Modules
3. Go into module settings and fill required data.
4. The module is ready to working in production mode
5. If any problem occurred, check your data filled into module and PrestaShop configuration first. If the problem still persist, please contact module author.

Google AdWords Conversion Tracking implementation steps

1. Create and/or log in to your Google AdWords account first.
2. Create your new conversion. Follow navigation: Tools > Conversions [1 & 2]
   
3. On the Conversion page, click on "+ CONVERSION" button [3]
4. Assign a Name [4] to the new conversion, check that Source is set to "Webpage" [5] and click on "Save and continue" button [6].
   
5. On the Settings page choose and save following important values:
   • Conversion category: Purchase/Sale [7]
   • Conversion window: 30 days
   • Count: All conversions
   • Conversion value: The value of this conversion action may vary (for instance, by purchase price) [8]
     • for default value set: 0 [9]
   • Markup Language: HTML
   • Tracking indicator: Don't add a notification to the code generated for my page [10]
   
6. In the last step choose "I make changes to the code" [12] option. You will able to see your Google AdWords Conversion Tracking code.
   
7. Copy, paste and save following values into PrestaShop module settings:
   • google_conversion_id [13] as Conversion ID [16]
   • google_conversion_label [14] as Conversion label [17]
   
8. You are done!

GOOGLE ADS (ADWORDS): CONVERSION TRACKING MODULE - CHANGELOG

version 2.0.0 (08/08/2024)
  + added custom displayDognetTracking hook: {hook h='displayGoogleAdsTracking'}
  + added Updater - new module version check mechanism
  + added BO module tabs for better UX usability and experience
  + initial release for PrestaShop 8.0.x and 8.1.x
  + compatibility with PHP 8.0+
  + used new translation system only (via .xlf files) - from PrestaShop 1.7.6.0
  + installation: copying XLF translation files during the installation process into /app/Resources/translations/ (PrestaShop 1.7.x)
  x fixed installation script
  x improved module code

version 1.7.1 (03/17/2023)
  x changed module filename from "cmgoogleconversion" to "cm_google_ads"
  + added displayHeader and displayMobileHeader hook
  + added more module options
  - removed override feature

version 1.7.0 (12/01/2018)
  x fixed an override issue for PrestaShop 1.7.x

version 1.6.5 (04/18/2017)
  x module revision and testing on PrestaShop 1.7.x (testing environment: PrestaShop 1.7.1.0)
  + added full SSL support
  x moved "img" folder into "views" folder
  x updated module documentation
  x updated "Terms and conditions of use" document

version 1.6.4 (01/19/2016)
  x minor changes

version 1.6.3 (01/06/2015)
  x added override to fix total product price

version 1.6.2 (09/22/2014)
  + added warning "Move JavaScript to the end" in ON
  x fixed displaying warning message on module list page
  x commented PS versions compliancy limitation for 1.6.x
  
version 1.6.1 (07/11/2014)
  + initial release for PrestaShop 1.6.x

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Legend:
  + added a new feature
  x fixed issue, updated feature
  - removed feature