Product video (PrestaShop module)

Module Features

• compatibility: PrestaShop 1.7.x,  8.x
• support for Multistore functionality (multiple stores)
• quick installation and intuitive module settings
• unencrypted and open-source module code
• available translations: Slovak, Czech, English
• responsive video player
• option to set the default size of the video player window
• option to set the video tab name
• option to set video player dimensions
• option to show/hide video description
• option to show/hide a hyperlink to the video
• option to place the video player as:
  • additional information in the product detail
  • an additional product tab
  • custom hook - anywhere on the product page
• option to embed videos from:
  • YouTube
  • Vimeo

Module Installation

1. Ensure that the version mentioned in the ZIP archive name matches your PrestaShop version.
2. Upload the module to your PrestaShop using one of the following methods:
   • A. Through the Control Panel: use the module upload tool (ZIP archive) in the section Modules » Module Manager » Upload Module
   • B. Through FTP: upload the folder from the ZIP archive "cm_product_video" to the /modules/ directory
3. If you uploaded the module via FTP, complete its installation in the section: Control Panel » Modules » Module Manager
4. If you uploaded the module through the control panel interface, it was installed simultaneously.
5. Go to the module settings and configure the default settings.
6. When creating/editing a product, you will be able to add a product video and its description.
7. If you encounter any issues, contact the module author.

The Benefits of Using Product Videos in an E-Shop and Their Impact on SEO with YouTube

Using product videos in an e-shop brings many benefits for both customers and the business itself. Combining this with the effective use of YouTube as a platform to share these videos can increase not only sales but also the visibility of the e-shop in search engines.

Benefits of Product Videos for an E-Shop

1. Increased Trust and Better Product Presentation
   • Videos provide customers with an authentic view of the product, showcasing its appearance, functionality, and features, which static images and descriptions cannot always deliver.
2. Improved Conversion Rates and Sales
   • Detailed videos help customers make informed decisions, increasing the likelihood of a purchase.
3. Reduced Number of Returned Products
   • Videos reduce the risk of customers having unrealistic expectations, minimizing the number of product returns.
4. Increased Time Spent on the Website
   • Customers who watch videos tend to stay on the website longer, positively impacting interaction metrics of your e-shop.

Impact of Product Videos on SEO and Using YouTube

1. SEO Improvement
   • Videos help enhance the visibility of the website in search engines, as Google and other search engines prioritize multimedia content.
   • By optimizing video titles, descriptions, and tags on YouTube, you can target specific keywords and reach a broader audience.
2. Generating High-Quality Backlinks
   • Links to your e-shop in the video description can drive relevant traffic from one of the most visited websites in the world.
3. Increased Organic Traffic
   • Well-optimized videos have the chance to appear in search results, attracting more potential customers.
4. Strengthening Branding
   • By regularly uploading videos on YouTube, you position yourself as an expert in your industry, reinforcing the credibility of your brand.

Advantages of Building Your Own YouTube Channel

Having your own YouTube channel is crucial for maintaining full control over your videos and brand.

1. Control Over Content and Brand
   • Your own channel ensures that all videos are presented in line with the brand’s visual identity and philosophy.
2. Protection Against Content Loss
   • Videos uploaded to your own channel cannot be removed by third parties or the owner of another channel. This guarantees their long-term availability.
3. Direct Interaction with Customers
   • Comments under videos allow you to answer questions and build a community around your brand.
4. Optimization and Sharing from a Single Source
   • You can efficiently manage, optimize, and use all videos on various platforms through a single link.
5. Content Continuity
   • When building a long-term video strategy, having your own channel is essential to keep all videos in one place.

Examples of Using YouTube in an E-Shop

• Unboxing and Reviews – Videos that show how products look and work in practice.
• Usage Guides – Help customers understand how to use products correctly.
• Product Combinations – Inspire customers to purchase multiple products from the e-shop's offering.

Conclusion

Product videos positively impact customer experience, SEO, and the overall growth of an e-shop. Moreover, building your own YouTube channel ensures that all videos remain under the control of the e-shop owner, eliminating the risk of content loss and strengthening the professional image of the brand. Proper use of this strategy can significantly boost sales and the visibility of your e-shop in the market.

PRODUCT VIDEO MODULE - CHANGELOG

---------------- PrestaShop 1.7.x & 8.x ----------------

version 1.0.0 (12/29/2024)
  + initial release for PrestaShop 1.7.x & 8.x

---------------------

Legend:
  + added a new feature
  x fixed issue, updated feature
  - removed feature